Competition is only increasing, and it’s easy for a small business to get lost in a sea of product pitches and ‘superior’ service claims. How exactly do you keep everything current, and relevant when there seems to be a new sensation daily, or trend everyone is hopping onto? When it comes to marketing, you need to consider each detail, but don’t always have the time to. At the end of the day, it’s about being cost-effective and adaptable, which is where the versatility of custom stickers comes in handy.
Think about it, if you’re knackered after a long day of work – you’re walking right by the man on the pavement trying to hand you an ‘insert fast food chain’ pamphlet without a second thought. Yet, there’s an almost childlike satisfaction about receiving unique personalised stickers. They are still considered that little bit extra compared to other promotional materials; something more special you find in your hands.
The goal is to stay ahead of the curve, and find new ways to rejuvenate your business model, target consumers, whilst ensuring that your services deliver. So, if someone uses your printed sticker or label printing, it won’t seem like advertising – it’s a sign of their approval and support; an endorsement.
Best part is, sticker printing doesn’t only need to be a giveaway item, it is also an affordable way to label and package your products. Who knows, if you forget it when working on the go, it might even be that saving grace that helps identify your missing laptop! Bottom line is, there is definitely many reasons to create custom stickers!
Printed stickers & labels: how exactly do you choose the right one?
Liking a post, tagging a photo or tweeting about a topic aren’t the only ways to start a conversation. We may be living in a digital era, but a T-shirt or unique accessory can still be enough to catch someone’s eye (for all the right reasons). Similarly, a personalised sticker can highlight to others what and who you support, whether you’re wearing one on your shirt or using printed labels to spruce up your packaging.
Amongst the benefits of printing stickers, there may be a concern or two. Will it look how I imagine? What if the quality isn’t good enough? Will people even notice them? These may cross your mind, but you have a lot of creative freedom when you print stickers; and different materials will help bring out your design.
– Glossy stickers are great for a design with multiple colours especially when using a white background, to ensure each colour stands out. The shiny photo finish and waterproof qualities will keep your design intact and looking snazzy both in and outdoors.
– Transparent stickers come in handy when it comes to office spaces or shops. Their charm is in their subtlety, whether they’re used for a sleek look on fixed backgrounds or glass surfaces.
– Paper stickers are a good alternative to glossy stickers. They utilise similar materials to create a matt appearance, but are made for indoor use. These would be a nifty addition to your laptop or computer; giving you a way to both personalise and promote your brand.
– Writable stickers, well, the benefit is already in the name. So as you probably suspected, these will come in handy for writing name tags or labels, whilst displaying your company or logo (colours) as well!
The ideal custom printed sticker you might be missing out on!
A lot of good buzz is shared offline, but how do you get people talking about your brand? If you’re opting for vinyl personalised stickers, ‘Contour cut’ is an option with few limitations to worry about. With the ability to print any shape, you have the potential to create something people will want to mention, whilst simultaneously generating interest about what you can offer.
Just make sure you take the time to think about why those you want to give/sell to would want to use your personalised sticker? That’s why a colourful palette or unique, vibrant design will never go amiss. How does having your own printed labels add value? A sense of community? A bit of fun? Like any and every marketing technique; know who you ar aiming for.
Also, bear in mind, that using a personalised sticker is like a stamp of approval, so taking advantage of Contour cut sticker printing is an inexpensive way to amplify your offline marketing.