Custom signs can be placed outdoors, in public spaces and inside a business premises. Permanent signs have the possibility of being constructed from robust, long-lasting materials and can be used to display a company’s location, to provide directions or other useful information. On the other hand, disposable flyers and posters are useful to highlight upcoming events and to exclusive specials. Large banners are also another way of advertising a special event and improving its visibility.
A unique benefit of printed signage is that it can’t be turned off and is always visible. Consumer companies often place signs advertising their products in public areas and particularly in places where people naturally pause or slow down, such as alongside escalators, in train stations or at bus stops. This technique works equally well to advertise a business or location and it’s possible to place posters and signs anywhere there’s a blank space, although this also depends on local restrictions and the owner’s permission.
Keep in mind that printed signs intended for outdoor use should be waterproof; it’s also a good idea to use bright, cheerful colours to draw attention to the sign. This will be even more effective if a spotlight can be organised to illuminate the signs so that customers will not miss them at a distance in the day or at night.