Corporate merchandise can range all the way from something simple, like a basic ballpoint pen, to far more extravagant, or specialised branded items like camping equipment. The branded merchandise that you choose will vary according to your target audience, but all promotional materials help to develop a long-lasting impression for your company.
While a social media advertisement can be forgotten about in a day, branded merchandise is far harder to ignore. Customers see your corporate merchandise every time they grab a pen, or open their calendar.
On top of that, because your customers take your promotional products with them wherever they go, they actively advertise on your behalf. Every time someone sees your logo or company name on corporate merchandise- even from the corner of their eye, they become more familiar with your company.
Promotional printing helps you to develop your brand image, and create a relationship with your customers at a surprisingly low cost. Unlike expensive digital strategies, promotional products are an efficient way to expand your marketing. After all, you’re constantly building a positive bond with your audience based on the fact that you’ve given them something of value – for free!
Research suggests that promotional items makes almost six times as many people feel valued, compared to other marketing mediums like web and print. Because your items are useful, and high quality, your customer comes back to them time and time again. That means that they’re constantly reminded of the benefits of working with your company.